How Certirex works
Find out how to create and manage digital identities for your physical products with our platform.
A four-step process
Marry your products with digital identities and manage their associated content.
Connect products or items with QR Codes and NFC Tags
Build and launch dynamic mobile experiences
Empower consumers to interact with your products
Measure Interactions with real time analytics
Applications & Technologies
Certirex offers limitless options for implementing NFC tags or QR codes in products or packaging.
NFC tags can be directly embedded into physical products, turning them into powerful always-on communication channels between brands and consumers.
It is the best way to forge and maintain a strong connection with consumers by offering them access to dynamically changing content across the whole product lifecycle.
There is just one tricky, little thing – different products call for different shapes of tags and each item may require a different way of embedding.
The good news is that our experts help you choosing the right tag to digitally connect your product, and then embedding it in a repeatable, efficient way.
A Smart Label is a label that incorporates an embedded NFC Chip or printed QR Code to extend the functionality and contents of a traditional label.
It is the ideal tool to create a wow-worthy retail experience and differentiate your products on the store shelf by offering information-hungry consumers access to extended product knowledge and branded content.
Smart Labels are extremely versatile and can be built and designed in many different ways:
If you want to connect high-value products to the Certirex Cloud and give consumers that special VIP feeling, you should consider going for a smart card.
It is a small card embedded with a NFC tag or a printed QR Code on it and offers exclusive access to branded content. Smart Cards come in the size of a credit card and can be customized to your needs:
Your packaging is the first point of contact a consumer has with your product and your brand. So it is the interface to impress consumers with stunning product-related mobile experiences from day one.
With smart packaging, you can go beyond its basic function of passively containing and protecting the product by adding a digital touchpoint that provides mobile experiences with real benefits for the consumer. We offer you to implement our technologies into your:
Frequently Asked Questions
Get answers to common questions about the Certirex Platform and its connecting technologies.
Near-field communication (NFC) is a short-range wireless connectivity technology that uses radio frequency energy to exchange data over short distances.
Once an NFC-enabled mobile phone and an NFC tag are in close proximity, they generate an electromagnetic field to exchange digital content.
There are a lot of use cases for NFC across a variety of industries. Some of the most common include:
- Contactless payments
- Interacting with products
- Data transfer between devices
An NFC tag is a tiny chip connected to an antenna. The chip has a unique ID and can be encoded to allow interactions with NFC-enabled devices like mobile phones.
NFC has a typical read range of 1 to 4 centimeters.
NFC Tags can be read via an NFC-enabled devices. Today there are around 2 billion mobile phones in the market that are capable of reading NFC Tags. The following guide gives an quick overview, how to read NFC Tags depending on your mobile device.
- iPhone X or newer:
You can read NFC-tags at any time. Just tap the top of your iPhone on the NFC-Tag.
- iPhone 7 - iPhone X:
Activate the NFC-Tag-Reader in the control center. Tap the top of your iPhone on the NFC-Tag.
Activate NFC in quick settings. Tap the back of your smartphone on the NFC-tag.
Near field communication and radio frequency identification are closely related, as NFC technology evolved from RFID technology. While there are similarities between the two, there are also differences, which is why the respective technologies are usually applied to different use cases.
NFC has a very short range of action and is generally used for communication. Examples include:
- Contactless payment
- Information/data sharing
- In-store check-ins
- Product-related mobile experiences
RFID operated over large distances and is generally used for identification. Examples include:
- Asset tracking
- Race timing
- Attendee tracking
- Inventory management
The first big difference between the two is the so called line of sight. This identity can be assigned by affixing a unique code on each product item, usually in the form of QR code or NFC or RFID, etc.
While QR codes are decoded via an optical image recognition process, NFC tags transmit their stored data via an NFC connection to the scanning smartphone.
Furthermore, NFC tags are able to provide a high security standard, while QR codes are generally not secure.
NFC tags come in a range of antenna sizes and shapes for different applications. Certirex offers a huge variety of different NFC Tags to provide a tailored solution for all kinds of products and packages. Depending on the use case and individual brand goals we suggest NFC Tags that vary in their size, durability and level of protection.